1. Objectives The main challenge of this project was to modernize a legacy brand (Yellow Pages) and introduce a new functional segment while maintaining its historical reliability. Modernizing Heritage Branding: The primary objective was to take the iconic Yellow Pages visual identity (traditionally associated with physical books and older directories) and translate it into a contemporary, sleek digital interface that appeals to a younger, tech-savvy demographic. Information Architecture Optimization: Yellow Pages sections often deal with vast amounts of data. The objective here was to create a "New Section" that simplifies the discovery process, using a clean grid system and intuitive filtering to prevent user overwhelm. Visual Refresh (Yellow & Dark Mode): To move away from the "cluttered" look of traditional directories, the design aimed to use the brand's signature yellow as an accent/action color rather than a dominant background, often pairing it with dark themes or clean white space to create a "premium" feel. Action-Oriented UI: A key goal was to reduce the "friction" between searching and contacting. The UI was designed to make contact buttons (Call, Map, Website) the most prominent elements in the card layouts.